“BuilderLab has been absolutely amazing for our business. They took the time to understand who we are and built a custom strategy that helped us grow at scale. Their campaigns have brought in high-end clientele and created a consistent flow of new projects. I can't speak highly enough about Eric and the team.”
0%
lead volume increase
Jez Alogla
“BuilderLab has been exactly the long-term marketing partner we were looking for. They completely revamped our website, and advertising, and our phone has been ringing consistently. Their communication is top-notch, and they've delivered exactly what was promised from day one. I highly recommend them to builders looking to grow and scale.”
0%
revenue growth
Josh & Jonathan
“I really like the system and feel like we've got a great flow now. There are so many good prospects coming in, and we're having conversations with most of the leads. We've already had a couple of in-office meetings, with more scheduled. It's been going really well, and the quality of prospects has been great.”
$0M
revenue added
Jeff Martin
“Within the first week, we had 10-15 booked meetings with potential clients. Since running the ads, we've received three sets of plans, connected with four serious prospects who have land or are purchasing, and built a pipeline of another 10–15 potential clients. It's been a great investment and created opportunities we wouldn't have had otherwise.”
0%
revenue increase
Anthony Natale
“I've worked with a lot of marketing companies, but BuilderLab took the time to truly understand our business and ideal clients. Everything felt customized. Now we're seeing great leads every week. We have so many opportunities that I can pick and choose which projects I want to take on.”
0%
lead volume increase
Chris Coleman
“BuilderLab helped us revamp our marketing, and we've already seen a huge number of leads coming in. What impressed me most was their speed and quality. Everything was delivered ahead of schedule and exceeded our expectations. Eric and his team have overperformed from the start.”
+$0M
revenue added
Mike Wolf
“They not only deliver, they overdeliver. They helped me bring in more customers, and everything they promised was completed ahead of schedule. Eric is knowledgeable, exceptionally reliable, and someone I wouldn't hesitate to recommend for anything related to marketing.”
$0M
pipeline value added
Daniel Green
“BuilderLab has been absolutely amazing for our business. They took the time to understand who we are and built a custom strategy that helped us grow at scale. Their campaigns have brought in high-end clientele and created a consistent flow of new projects. I can't speak highly enough about Eric and the team.”
0%
lead volume increase
Jez Alogla
“BuilderLab has been exactly the long-term marketing partner we were looking for. They completely revamped our website, and advertising, and our phone has been ringing consistently. Their communication is top-notch, and they've delivered exactly what was promised from day one. I highly recommend them to builders looking to grow and scale.”
0%
revenue growth
Josh & Jonathan
“I really like the system and feel like we've got a great flow now. There are so many good prospects coming in, and we're having conversations with most of the leads. We've already had a couple of in-office meetings, with more scheduled. It's been going really well, and the quality of prospects has been great.”
$0M
revenue added
Jeff Martin
“Within the first week, we had 10-15 booked meetings with potential clients. Since running the ads, we've received three sets of plans, connected with four serious prospects who have land or are purchasing, and built a pipeline of another 10–15 potential clients. It's been a great investment and created opportunities we wouldn't have had otherwise.”
0%
revenue increase
Anthony Natale
“I've worked with a lot of marketing companies, but BuilderLab took the time to truly understand our business and ideal clients. Everything felt customized. Now we're seeing great leads every week. We have so many opportunities that I can pick and choose which projects I want to take on.”
0%
lead volume increase
Chris Coleman
“BuilderLab helped us revamp our marketing, and we've already seen a huge number of leads coming in. What impressed me most was their speed and quality. Everything was delivered ahead of schedule and exceeded our expectations. Eric and his team have overperformed from the start.”
+$0M
revenue added
Mike Wolf
“They not only deliver, they overdeliver. They helped me bring in more customers, and everything they promised was completed ahead of schedule. Eric is knowledgeable, exceptionally reliable, and someone I wouldn't hesitate to recommend for anything related to marketing.”
$0M
pipeline value added
Daniel Green
“BuilderLab has been absolutely amazing for our business. They took the time to understand who we are and built a custom strategy that helped us grow at scale. Their campaigns have brought in high-end clientele and created a consistent flow of new projects. I can't speak highly enough about Eric and the team.”
0%
lead volume increase
Jez Alogla
“BuilderLab has been exactly the long-term marketing partner we were looking for. They completely revamped our website, and advertising, and our phone has been ringing consistently. Their communication is top-notch, and they've delivered exactly what was promised from day one. I highly recommend them to builders looking to grow and scale.”
0%
revenue growth
Josh & Jonathan
“I really like the system and feel like we've got a great flow now. There are so many good prospects coming in, and we're having conversations with most of the leads. We've already had a couple of in-office meetings, with more scheduled. It's been going really well, and the quality of prospects has been great.”
$0M
revenue added
Jeff Martin
“Within the first week, we had 10-15 booked meetings with potential clients. Since running the ads, we've received three sets of plans, connected with four serious prospects who have land or are purchasing, and built a pipeline of another 10–15 potential clients. It's been a great investment and created opportunities we wouldn't have had otherwise.”
0%
revenue increase
Anthony Natale
“I've worked with a lot of marketing companies, but BuilderLab took the time to truly understand our business and ideal clients. Everything felt customized. Now we're seeing great leads every week. We have so many opportunities that I can pick and choose which projects I want to take on.”
0%
lead volume increase
Chris Coleman
“BuilderLab helped us revamp our marketing, and we've already seen a huge number of leads coming in. What impressed me most was their speed and quality. Everything was delivered ahead of schedule and exceeded our expectations. Eric and his team have overperformed from the start.”
+$0M
revenue added
Mike Wolf
“They not only deliver, they overdeliver. They helped me bring in more customers, and everything they promised was completed ahead of schedule. Eric is knowledgeable, exceptionally reliable, and someone I wouldn't hesitate to recommend for anything related to marketing.”
Disruptive ads engineered to earn attention and trust. Scripted, edited, and produced in-house.
Meta AdsScriptedEditedProduced in-house
Who this is for
We Partner With Established Builders Ready To Grow.
Your clients don't decide to build a home overnight. They don't impulse buy. They research. They compare. They ask around. And they choose the builder they trust most. We make sure that builder is you.
01
Custom Home Builders
02
Home Remodelers
03
Design-Build Firms
04
Modular Home Builders
How it works
The Builder Growth Engine™
Installed in 21 days. Built to fill your pipeline, attract better clients, and become the builder everyone knows.
01
Strategy & Positioning
Every builder says they deliver “quality craftsmanship”. We uncover what actually makes you different, your story, then sharpen your positioning, offer, and messaging so clients have a reason to choose you.
Your StoryDifferentiatorsYour ProcessMarket Notability
Five Inputs, One Clear Position
Ideal Client
Offer
Market Strategy
Positioning
Messaging
You
01
Strategy & Positioning
Every builder says they deliver “quality craftsmanship”. We uncover what actually makes you different, your story, then sharpen your positioning, offer, and messaging so clients have a reason to choose you.
Your StoryDifferentiatorsYour ProcessMarket Notability
Five Inputs, One Clear Position
Ideal Client
Offer
Market Strategy
Positioning
Messaging
You
02
Install Our Ads System
We generate demand on Meta with scroll-stopping creatives that put you (the builder) front and center. By getting the owner on camera, sharing expertise, and showcasing what makes you different, we turn you into a local authority clients recognize and trust.
Creative Strategy
Hooks, angles, and offers mapped before a single frame is shot.
Ad Scripting
Scripts written to stop the scroll and build trust fast.
On Site Video Shoot
We send a local videographer to capture you and your projects in action. Real content built to earn trust.
Optimization & Iteration
Constant testing across creative, audiences, and offers.
High-Performance Creative
Lead Capture Form
Are you looking to build in XYZ city?
What is your estimated project budget?
How soon are you looking to build?
Automated CRM Follow-Up
02
Install Our Ads System
We generate demand on Meta with scroll-stopping creatives that put you (the builder) front and center. By getting the owner on camera, sharing expertise, and showcasing what makes you different, we turn you into a local authority clients recognize and trust.
Creative Strategy
Hooks, angles, and offers mapped before a single frame is shot.
Ad Scripting
Scripts written to stop the scroll and build trust fast.
On Site Video Shoot
We send a local videographer to capture you and your projects in action. Real content built to earn trust.
Optimization & Iteration
Constant testing across creative, audiences, and offers.
High-Performance Creative
Lead Capture Form
Are you looking to build in XYZ city?
What is your estimated project budget?
How soon are you looking to build?
Automated CRM Follow-Up
03
Optimize & Scale
We find what lands projects. Then we scale it. We track every lead from first click to signed contract, uncover which ads and messages are driving real opportunities, then double down on what works and cut what doesn't. A demand engine that gets smarter, sharper, and more profitable over time.
We find what lands projects. Then we scale it. We track every lead from first click to signed contract, uncover which ads and messages are driving real opportunities, then double down on what works and cut what doesn't. A demand engine that gets smarter, sharper, and more profitable over time.
Once your paid acquisition engine is working, we expand your presence everywhere your clients research, compare, and vet builders, so your company becomes impossible to overlook.
Bianchi Group Developers | Custom Homes, Roseville, CA
Bianchi Group Developers is a full-service design and build firm specializing in luxury custom homes and development in Roseville, CA, and across Northern ...
AI Search
"Some of the top custom home builders in Roseville, CA include…"
Bianchi Group Developers
High-Converting Websites
04
Own Your Market
Once your paid acquisition engine is working, we expand your presence everywhere your clients research, compare, and vet builders, so your company becomes impossible to overlook.
Bianchi Group Developers | Custom Homes, Roseville, CA
Bianchi Group Developers is a full-service design and build firm specializing in luxury custom homes and development in Roseville, CA, and across Northern ...
AI Search
"Some of the top custom home builders in Roseville, CA include…"
Real reviews from the custom home builders we've helped grow. 35+ five-star ratings on Google.
Verified
“BuilderLab is an amazing tool! I’ve only been using it for a couple of months, and I’ve already been extremely impressed with the number and quality of leads it has generated. The system is user-friendly, intuitive, and easy to learn.
The BuilderLab representative I work with, Eric Mollerup, has also been incredibly helpful. He is always responsive, knowledgeable, and timely when answering questions. Overall, I’ve had a great experience with BuilderLab and would highly recommend it!” Show less
“BuilderLab is an amazing tool! I’ve only been using it for a couple of months, and I’ve already been extremely impressed with the number and quality of leads it has generated. The system is user-friendly, intuitive, and easy to learn. The BuilderLab representative I work with, Er… Read More
“BuilderLab is an amazing tool! I’ve only been using it for a couple of months, and I’ve already been extremely impressed with the number and quality of leads it has generated. The system is user-friendly, intuitive, and easy to learn. The BuilderLab representative I work with, Er…
JS
Josh Sanders
September 2026
Verified
“BuilderLab Marketing it is so extremely helpful to help build our company. They take so much pride in making sure we got amazing results. The process was seamless, and we had so much support along every step of the way. I can't recommend them enough.” Show less
“BuilderLab Marketing it is so extremely helpful to help build our company. They take so much pride in making sure we got amazing results. The process was seamless, and we had so much support along every step of the way. I can't recommend them enough.”
MO
Michael OHoro
August 2026
Verified
“We've worked with many agencies, but none have been able to perform like Builderlab. From day one we were getting high-quality leads for our real estate development company. We look forward to working with Eric for many years!” Show less
“We've worked with many agencies, but none have been able to perform like Builderlab. From day one we were getting high-quality leads for our real estate development company. We look forward to working with Eric for many years!”
MM
Matan Michael
August 2026
Verified
“I am the owner of Koze Design & Build in Vancouver, Canada, and have been working with Eric from Builder Lab for the past three weeks. In that short time, he has exceeded my expectations.
One of the concerns when hiring a consultant is that after the initial excitement, communication drops off and it's difficult to see the value being delivered. My experience with Eric has been the exact opposite. He is highly engaged, responsive, and proactive. He feels more like an extension of our team than an outside consultant.
So far, Eric has helped us build out our marketing systems using HighLevel, develop a new website, and prepare for the launch of our Meta advertising campaigns. What has impressed me most is not just the work itself, but the level of involvement and attention he brings to the process. He's consistently available, communicates clearly, and keeps projects moving forward.
It's still early in our relationship, but based on what I've seen so far, I would confidently recommend Eric and Builder Lab to any business owner looking to improve their marketing and lead generation systems. I look forward to seeing the results as we continue working together.” Show less
“I am the owner of Koze Design & Build in Vancouver, Canada, and have been working with Eric from Builder Lab for the past three weeks. In that short time, he has exceeded my expectations. One of the concerns when hiring a consultant is that after the initial excitement, communica… Read More
“I am the owner of Koze Design & Build in Vancouver, Canada, and have been working with Eric from Builder Lab for the past three weeks. In that short time, he has exceeded my expectations. One of the concerns when hiring a consultant is that after the initial excitement, communica…
JC
Jason Craig
June 2026
Verified
“I've had the pleasure of being part of the team at BuilderLab for quite a long time now, and I can honestly say my experience has been excellent from day one. Working closely together, I've seen firsthand how professional, skilled, and passionate Eric is about his work.
One thing that really stands out is his work ethic and dedication. He is always focused, communicates clearly, and ensures everything runs smoothly. The work environment he creates is positive, supportive, and motivating, which makes being part of the team a truly enjoyable experience.
His creativity, attention to detail, and problem-solving ability are genuinely impressive. No matter how complex a project is, he always finds the best possible solution and helps the team work closely together.
Being part of BuilderLab has been a great journey so far, and I truly appreciate the opportunity to work alongside them and Eric. I look forward to continuing this journey!” Show less
“I've had the pleasure of being part of the team at BuilderLab for quite a long time now, and I can honestly say my experience has been excellent from day one. Working closely together, I've seen firsthand how professional, skilled, and passionate Eric is about his work. One thing… Read More
“I've had the pleasure of being part of the team at BuilderLab for quite a long time now, and I can honestly say my experience has been excellent from day one. Working closely together, I've seen firsthand how professional, skilled, and passionate Eric is about his work. One thing…
IS
Ibna Sina
April 2026
Verified
“Eric and his team have done a great job with exceeding expectations and continuing to elevate our Brand. Excellent website, SEO, and help with setting up the CRM. He has been on schedule and on target.” Show less
“Eric and his team have done a great job with exceeding expectations and continuing to elevate our Brand. Excellent website, SEO, and help with setting up the CRM. He has been on schedule and on target.”
CC
Chris Coleman
April 2026
FAQs
Before You Apply.
We partner with established home builders, large-scale remodelers, and residential construction companies that do great work but want a more predictable way to generate demand and land projects. We're best suited for builders with a proven track record, strong projects to showcase, and the capacity to take on more work.
We're not a generalist agency that happens to work with builders. Our entire system is built around how clients actually choose who they trust with their project.
We send a real videographer to you, put you on camera, and turn your expertise into educational content that gets your face in front of thousands of people in your market. Over time, they see you, learn from you, recognize your projects, and start to trust your company before they ever reach out.
We're not just generating leads. We're building your brand, creating demand, and positioning you as the local authority in your market.
Our engagements start at $2,500/month, plus your Meta ad spend. Your exact investment depends on your market, goals, and the scope of what we're building. We'll walk through the numbers with you before you commit so you know exactly what you're investing in and what success needs to look like.
Not at all. Most builders aren't professional presenters, and we don't want you to sound like one. We develop the angles, write the scripts, and guide you through the entire shoot. You bring the expertise and we turn it into content that feels natural, builds authority, and earns trust.
We build and install your acquisition system. That includes dialing in your positioning and messaging, developing your creative strategy, scripting your ads, coordinating your on-site video shoot, editing the creative, setting up tracking and the CRM automations, and preparing your Meta campaigns for launch. By the end, you have a complete system built around your company.
We don't build campaigns around getting the cheapest lead possible. We use your positioning, projects, expertise, and educational content to attract clients who understand what you do and why you're different. The goal is to build trust before they ever inquire, so your team spends more time talking to the right prospects rather than chasing everyone who fills out a form.
So when someone finally raises their hand, they're not discovering your company for the first time. They've already seen you, learned from you, and understand why you're different. That means better conversations with prospects who already know and trust your brand.
We track beyond clicks and form submissions. By connecting your campaigns with your CRM and sales pipeline, we can see which ads and messages are generating qualified opportunities and ultimately contributing to signed projects. We use that data to double down on what works, cut what doesn't, and make the system sharper over time.
We're selective about who we partner with and take market conflicts seriously. If we're already working with a directly competing builder in your area, we'll address that before moving forward. We'd rather build a meaningful partnership than create a conflict between clients.
You wouldn't be the first builder to come to us after paying for marketing that produced reports instead of revenue. That's why our approach starts with the fundamentals like your positioning, messaging, creative, and tracking before we scale ad spend. We focus on what actually matters: qualified opportunities, pipeline, signed projects, and measurable business growth.
Start by applying for a strategy call below. We'll learn about your business, your market, your current pipeline, and where you want to grow. If we believe we can help, we'll walk you through the strategy, investment, and next steps. If there's a fit, we get to work and begin building your system. If not, we'll point you in a better direction.
35+ 5-Star Google Reviews
Ready To Get More Builds?
Speak With A Growth Strategist
No fluff. No BS. Just a real conversation with someone who understands builders and what it takes to generate a consistently full pipeline.
Get A Free Strategy & Audit
We'll look at your current marketing, bottlenecks, and biggest growth opportunities, then show you where we believe BuilderLab can make the biggest impact.
Walk Away With a Clear Plan
Whether we work together or not, you'll leave knowing what's holding back your growth, where the opportunities are, and what to do next.